The engines behind African commerce
Duabalabs builds and operates four connected engines — for commerce, deployment, automation, and trust — all built by Duaba Forge. One ecosystem powering businesses across Africa and the diaspora.
The Engines
Four engines. One ecosystem.
Duabalabs operates four production engines — each strong on its own, and far stronger together. Every one is built and run by Duaba Forge.
How It Connects
The network is the moat
The engines aren't siloed products — they share a backbone. Forge builds and operates everything, DPS hosts and ships it, and the engines plug into each other through clean APIs.
Forge
builds & operates
Sellub
Commerce
Connect
Social, Marketing & Automation
3y3anaa
Review & Trust
DPS
hosts & deploys
hosts & deploys
DPS provisions and ships Sellub — and every other engine — across its managed fleet.
runs as a tenant
Connect runs as a DPS tenant, using DPS Parse functions for auth and hosting.
reads trust & reviews
Sellub embeds verified-purchase reviews and trust scores through the 3y3anaa reviews SDK.
bills through
Connect monetizes subscriptions and one-off automations through Sellub checkout and webhooks.
powers marketing
Sellub vendors fund and launch marketing campaigns powered by Connect.
Built by Duaba Forge
Forge is the product agency at the center of Duaba. It builds and runs DPS and every other engine, and ships fintech, marketplace, and impact products for founders and enterprises across Africa and the diaspora.
Builds the platform
Forge builds and maintains DPS — the deployment engine every Duaba product ships on.
Builds the engines
Sellub, Connect, and 3y3anaa were all designed, built, and are maintained by Forge.
Ships for clients too
Fintech, marketplaces, edtech, and impact products for founders across Africa and the diaspora.
Portfolio
A track record of shipped products
From the engines that power Duaba to fintech and impact products for ambitious founders.
Herbert Portfolio
A Sanity-ready, local-first portfolio site for a working visual artist.
Landing & brand sites
The marketing sites across the Duaba ecosystem — including this one.
Why DuabaLabs
Engineered for Africa. Built to Global Standards.
We combine deep local knowledge with world-class engineering to deliver technology that scales across borders.
Connected, not siloed
Each engine ships value on its own, but they share one backbone — so commerce, payments, trust, and automation compound instead of fragmenting.
Built for Ghana, ready for the diaspora
Mobile Money, Paystack, COD, and Ghana-aware trust scoring are first-class — designed for the realities on the ground, not bolted on afterwards.
Production-grade engineering
Vendure, Parse, n8n, and Docker, run multi-tenant on DPS with isolation, RBAC, and observability — enterprise standards, African context.
Automation at every layer
From one-click template provisioning to AI content workflows and split-payment settlement, the boring work is automated end to end.
Trust as infrastructure
3y3anaa makes reputation a shared utility — verified reviews and transparent resolution every engine can read from through one SDK.
One team behind it all
Duaba Forge designs, builds, and operates the whole stack — so the engines stay coherent and clients ship on proven foundations.
Let's Build Together
Build With Us
Plug into an engine, or have Duaba Forge build something new on top of them. Either way, you're building on proven infrastructure.
Work With Us
Tell us what you're building
Whether you want to plug into an engine or have Forge build something new, send a note and we'll get back to you within 24 hours.